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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

React: Social Media Reacts to E3 2016

Online Trends

By Gemma JoyceJun 15 2016

...g one woman’s screaming reaction to Elder Scrolls Online were reaching their peak. I join everybody else on Twitter in acknowledging that one woman screaming for Elder Scrolls Online like it’s the new Beatles. #E32016#BE3 — Jim Sterling (@JimSterling) June 13, 2016 That lady really loves her some Eld...

blog article

#Hangout Recap: How to Turn Negativity into Positivity on Social

Marketing

By Ruxandra MindrutaJun 30 2016

...if you’re avoiding every single negative mention online, you’re missing hundreds of opportunities every single day – Dr. Liz Gross Fear is often listed as one of the main reasons companies do not respond to negative comments addressed to them on social. Even so, our panelists agreed that negative co...

blog article

Industry Insider: The Price of Loyalty – Schemes Must Reward, Not Exploit

Marketing

By Chris OwenJul 5 2016

...nts therefore equate to a £1,500 spend (or £3,000 online). For this you could get a 6-month weekly magazine subscription; and for just 280,000 points (£2,800 in-store, £5,600 online), you can get an annual subscription. You know, I’m not sure these are bargains. Granted, if you saved up a bit more an...

blog article

7 Ways to Use Social Media for Content Marketing Research

Marketing

By Kit SmithJul 12 2016

...hat content interests your shared audience – that feedback can then inform the direction of future content. You can discover how much social engagement a particular post has by using a tool like BuzzSumo. This is useful for discovering the most popular content of your competitors. Brandwatch Audience...

blog article

Introducing Brandwatch Audiences: Powerful New Influence & Audience Insights

News

By Nick TaylorJul 25 2016

...ere is a huge opportunity in the vast majority of online conversations that aren’t directed at your brand to gather market intelligence on your target audiences. But that’s a lot of data to analyze and it’s impossible to predict what’s important and what’s not using traditional social listening. Bran...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.